The story behind the stick

Real food. No mystery.

We made the high-protein snack we actually wanted to eat: savoury, straightforward and honest about every ingredient.

Stick Snak Original Beef Stick
100 calories 10g protein Zero sugar No compromises

Our mission

A protein snack without the compromise.

We created StickSnak because most protein snacks felt like a compromise: too sweet, overly processed, packed with fillers, or designed more for marketing than nutrition.

So we started building the kind of snack we actually wanted to eat ourselves — a convenient, high-protein beef snack made with straightforward ingredients, proper nutrition, and full transparency about what’s inside.

Our sticks are made in the Netherlands using modern curing and preservation techniques that help keep the product safe and shelf stable without relying on sugar-heavy formulations. We openly list every ingredient we use — including additives — and explain why they’re there.

It is a practical, nutrient-dense snack made for busy days, travel, outdoor adventures, office drawers, gym bags, and everything in between.

No mystery blends. No fake ‘clean label’ marketing. Just a short ingredient list, explained plainly.

Why we use certain additives

Every ingredient has a job.

Food brands should explain ingredients honestly instead of pretending they don’t exist. These functional curing ingredients help us make a safe, stable, high-quality snack without sugar-heavy preservation systems.

01

Encapsulated lactic acid

Lactic acid is the same organic acid produced during fermentation. We use it in an encapsulated form so acidification happens gradually, helping control pH for food safety and shelf stability.

02

Sodium ascorbate

Sodium ascorbate is the sodium salt of vitamin C. It acts as an antioxidant and supports a consistent cure, helping protect flavour and colour.

03

Sodium nitrite

Sodium nitrite is used in cured meat to hinder harmful microbial growth — particularly the bacteria that cause botulism — and to support the characteristic cured colour and flavour.

The full recipe: beef, water, salt, spices, encapsulated lactic acid, sodium ascorbate, sodium nitrite and a collagen casing.

Now you know what’s inside

Protein that actually feels like food.

No shaker. No sweet aftertaste. Just a savoury beef stick — ready when you are.

Stick Snak Original Beef Stick